Bussum is located in the heart of 't Gooi and has had a prosperous, artistic character since the late nineteenth century — the villa districts around the Spiegel attracted artists, publishers, and industrialists who had their jewellery made by local goldsmiths. This tradition is palpable in the shopping streets around Nassaulaan, where some jewellers today still exclusively deal with period pieces.
This guide also includes Naarden, Laren, and Hilversum — the 't Gooi shopping area that historically forms a single market for vintage and antique jewellery. For those who prefer not to travel to Amsterdam but still want to see a serious collection, 't Gooi is a logical destination. The scale is human, and there is ample time for advice.