Het ontstaan
B.zero1 was launched in 1999 to mark the end of the twentieth century and to introduce a jewellery identity that the house wished to carry into the new millennium. The design is a direct quote from the Colosseum in Rome: a cylindrical shape composed of multiple concentric bands, with the brand name in its characteristic house letters on the side edges — the same principle that the Colosseum as a structure uses in its floors.
Early campaigns explicitly referred to the house as 'sculpture wearable' — wearable sculpture — positioning the line between jewellery and architectural citation. For the second-hand market, this is a relevant background: collectors treat the line with a certain premium for its conceptual character, more so than with comparable modern executions without a clear art historical reference point.
In the two decades that followed, the line expanded with collaborations with contemporary designers, with wider and narrower executions, with ceramic and stone versions (marble, ceramic, mother-of-pearl), and with pavé variants. Each sub-series has built its own collector's profile.